TOBAM partners with Canadian Mackenzie Investment Partners to launch ETFs and mutual funds based on the Maximum Diversification® Index Series

Paris, Toronto – June 28, 2016 – TOBAM has partnered with Mackenzie Investments, a leading investment manager in Canada to offer its Maximum Diversification® investment philosophy via ETF and mutual funds to Canadian retail investors.

TOBAM is proud to announce that Mackenzie Financial Corporation (Mackenzie Investments) launched two smart beta index Exchange Traded Funds (ETFs) and a set of mutual fund products, designed to enhance diversification in a portfolio and reduce portfolio biases and unmanaged risks.

The new Mackenzie ETFs are designed to track the performance of select rules-based indices from the TOBAM Maximum Diversification® Index Series. Each index aims to create a more diversified portfolio relative to a market capitalization weighted benchmark across Canadian and U.S. markets.
The mutual funds invest in the Mackenzie Maximum Diversification Index ETFs and may also invest a portion of its assets in other ETFs, or in securities directly.

Yves Choueifaty, CEO of TOBAM says: “TOBAM’s core investment philosophy is to enhance diversification in order to benefit from all the potential opportunities available in equity markets,” “Our research indicates that the systematic returns available from equity markets are higher than market-cap weighted benchmarks’, and seem to be far more stable over time. Using a biased benchmark as a reference carries implicit bets, potentially costly, which evolve dynamically. On the contrary, TOBAM’s Maximum Diversification® approach is designed to reduce explicit and implicit biases in terms of sector, styles, market cap…and to collect the risk premium available in the investment universe. We are very excited to be partnering with Mackenzie Investments to make our investment philosophy available to Canadian investors via ETF and mutual funds.

Michael Cooke, Head of Exchange Traded Funds at Mackenzie Investments declared: “In today’s financial environment, investors are looking for additional ways to position their portfolios to help them keep pace with constantly changing markets”. “With that in mind, as we continue to evolve our product line-up, our maximum diversification ETFs represents an exciting new chapter in the evolution of smart beta index ETFs in Canada. For investors rethinking their core holdings, these funds aim to enhance diversification that may help achieve superior performance with lower risk over reasonable periods of time.


Mackenzie Investments was founded in 1967, and is a leading investment management firm providing investment advisory and related services. With $61.4 billion in assets under management as at May 31, 2016, Mackenzie Investments distributes its investment services through multiple distribution channels to both retail and institutional investors. Mackenzie Investments is a member of the IGM Financial Inc. (TSX: IGM) group of co