TOBAM was one of the founders in 2005/2006 of what has been later called the “Smart Beta” movement. We are not big fans at TOBAM of the expression “Smart Beta” since it is lacking a clear definition, and as scientific minds, we don’t like undefined terminology. We don’t know whether we are smart but we believe that we provide the Beta.
The Maximum Diversification® Approach and the Anti-Benchmark® strategy answered needs that were unanswered before. Our development strategy since the beginning was to start reaching the largest pension funds in the world, and they indeed were our first clients.