Simple ideas are beautiful
I personally believe that the “best” ideas are simple, in Khalil Gibran ’s sense: “The obvious is that which is never seen until someone expresses it simply.”
Take for example the notion of Portfolio Diversification which tobam first introduced in 2006. Its formulation is very simple and is becoming obvious today to Asset Management practitioners, academics and students. Ten years after its first publication, the research we are conducting today is still leading us to very exciting new results that are directly connected to it.
 Poet and writer, author of “The Prophet” (1923).